Celebrating 25 years of Fairtrade

People are now more interested than ever in where the products they consume come from, how they are produced and who by. There has been a strong shift in the attitudes of shoppers, citizens and businesses and consumers are demanding transparency in the sourcing of their food and products.

Co-op Food was the founding retailer of Fairtrade, being the first UK supermarket to sell Fairtrade bananas, its own brand chocolate, sugar, tea, flowers and wine. But Fairtrade not only applies to our grocery shopping, but also to other products or services, such as smartphones. It is very exciting for Your Co-op Mobile to work with organisations like Fairtrade and Fairphone. Not only were we able to offer them Fairphone as UK reseller, Fairtrade also switched to our mobile bundles to cover their telecommunications needs.

Your Co-op Mobile and Fairphone

At Your Co-op Mobile we are celebrating 25 years of Fairtrade, and we would like to highlight the importance of choosing a Fairtrade alternative when possible. It is in our hands to drive meaningful change, our actions can have a big impact. 

We encourage you to get involved in the initiative #1Swap to commit to permanently swapping one Fairtrade item to a Fairtrade alternative in your shopping basket or in other purchases. So, if you are thinking of getting a new smartphone, we’d like to recommend you the newest of Fairphone, considered the best ethical alternative by The Guardian. Getting Fairphone 3 with Your Co-op Mobile is a great way to support great fairness in how we manufacture the electronic good that are such an essential feature of our lives today.

Consumers demand more Fairtrade products

According to new research across 5,000 consumers in France, Germany, Italy, Spain and the UK, most of us take sustainability into account when shopping for everyday products such as food, drinks and cosmetics. Overall, consumers are interested in knowing what brands are doing to make a difference, both within their own supply chains and globally.

Fairtrade is celebrating the life-changing impact of the Fairtrade Mark with more than 1.66 million farmers and workers in over 1,200 producer organisations around the globe.

Together we make a difference