What is Ethical Broadband?

Your Co-op offers its members and customers climate-positive broadband packages, a simple solution to cut your carbon footprint each month by 50kg. Our climate action partners Ecologi, receive funding from Your Co-op, then fund carbon reductive and preventative projects, as well as planting a tree for every new customer.

A recent study proved that more than two-thirds of consumers are looking to adopt simple measures to reduce their own carbon emissions. So it is fitting that Your Co-op cares deeply about how we can provide smart and simple alternatives for the communities we serve, to help make a positive impact and reduce their carbon footprint. As consumers become increasingly aware of their carbon footprint, they continue to face challenges in understanding the impact they have as individuals and the options open to them.

One area that lags behind is recognising the environmental impact that their internet and browsing habits have – with 58% of people indicating that they were not aware of the environmental impact. That’s why helping our members and customers to understand that a personal choice of switching to a lower carbon and sustainable choice is certainly possible and simple.

The public has become increasingly aware of the energy and climate crisis since COP26, though also through greater coverage of climate events across the globe. Countries are coming forward with ambitious 2030 emissions reduction targets that are aligned with reaching net zero by 2050. Though Your Co-op is ahead of the pack and will be net zero for carbon by 2040.

Net zero means we will be producing less carbon than we take out of the atmosphere. These discussions and conversations may appear to be overwhelming and far-reaching to some people. However, offering simple yet sustainable solutions with a seamless switch provides customers with the best possible opportunity to make a change and reduce their carbon footprint.