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Helping you make a climate positive difference

Our Mission: To Provide Better Connections for a Sustainable Tomorrow

As a Co-operative, we're committed to helping create a fairer and more ethical world for all. This is what drives us to ensure sustainable and lower-carbon lifestyles are attainable for members and customers with simple switches. By working closely with our climate impact partners Ecologi, we offer climate-positive broadband and mobile products that reduce your carbon footprint.

We know that you care about climate change and we do too. That's why we provide simple solutions to reduce carbon emissions with our climate-positive broadband and mobile.

small team working together to plant trees

How does Ecologi make Your Co-op Climate Positive?

Ecologi is Your Co-op's climate impact partner and with their support, we can make climate impact part of all our Broadband and Mobile packages. This provides customers and members with simple solutions to cut their carbon footprint each month, just by being a customer of our climate-positive products.

Ecologi funds carbon prevention and reduction projects that help aid the development of new renewables, introduce new low-carbon practices and improve sustainability all over the world.

Ecologi’s tree planting partner, Eden Reforestation Projects plant millions of trees every month around the world.

Who are Ecologi?

Ecologi is a social enterprise that delivers positive climate impact each month by funding carbon reduction projects that are certified at the very highest level by Gold Standard and equivalent (fully evidenced and auditable). This climate-positive service is then made available for Your Co-op to cut the minor carbon usage of our climate-positive products/services (typically by 5x-10x over). Because the funding has an immediate impact, Ecologi's projects prevent the carbon from being emitted or sequestering in the atmosphere.

Ecologi’s tree planting partner is the Eden Reforestation Projects, and they plant millions of trees every month around the world for future decarbonisation. Though in the present, the Your Co-op funded projects have aided the carbon reduction in Brazil, Honduras, Chile, Thailand, Egypt, Tanzania, India and many other countries too, by harnessing sustainable practices and local cooperation.

Why Your Co-op choose to do good together with Ecologi

We are constantly working towards a fairer and more sustainable future for all, with a firm belief that we can achieve this by doing good together. So, it was a natural fit to partner with Ecologi, as they are world experts in community-led carbon reduction projects and reforestation, with a transparent and inclusive approach that aligns to our member-led values. 

Some of the CO2 reduction projects we support

Peatland restoration and conservation in Indonesia

Peatland restoration and conservation in Indonesia

The project sets out to protect and restore 149,800 hectares of peatland ecosystem.

Renewable solar electricity in Egypt

Generating renewable solar electricity in Egypt

This project will prevent 779,450 tonnes of CO2e from entering our atmosphere over its 10-year lifespan.

Wind power project in Thailand

Wind power project in Thailand

This project will prevent 131,883 tonnes of CO2e from entering our atmosphere each year of its operation.

Rainforest protection in central Brazil

Rainforest protection in central Brazil

The project aims to protect over 70,000 hectares of Amazon rainforest.

Wind power project in Honduras

First ever wind power project in Honduras

This project, consisting of 51 2MW wind turbines, will generate 345,970MWh of energy every year.

Protection of forests in eastern Colombia

Protection of forests in eastern Colombia

The project protects 1,150,212 hectares of tropical forest in the Indigenous Reservation of the Matavén Forest.

ecologi gold award winners

Ecologi Gold Award Winners 2024

We are delighted to share that we have been awarded the 'For Our Planet' Gold Award by Ecologi. Our commitment to sustainability has been recognised by an expert judging panel, who highlighted our efforts in measuring carbon footprints, setting reduction targets, achieving those emission targets, and whilst funding

The Million Trees Pledge

In January 2023, The Midcounties Co-operative pledged to plant 1 million trees in the next 10 years to increase future decarbonisation and to show customers our commitment to a fairer and better world for all. As our members switch to climate-positive products and services through supporting our Your Co-op brands, we will plant trees in the Your Co-op forest to say thank you.


Trees planted


Tonnes of carbon reduction

Why plant trees?

monkey resting in a tree
Promote biodiversity
Healthier and larger forests create more sustainable habitats for precious mammals, birds, insects, fish, and plant species.

jungle trees
Support local communities
Reforestation promotes local economic growth, employment, gender equality, new income streams, and improved community facilities.

image from the base of a large tree
Combat climate change long-term
The average tree planted by Ecologi and their reforestation partners will sequester 85kg of CO2 per tree over a 40-year lifetime.

Customer Forests Across the World

See where our Customer’s trees are planted as part of their climate positive service.