Here at Your Co-op we offer more than just ‘green internet’. We’re actively working to offset our carbon footprint with our Green Broadband offering, helping people, as well as the planet.
A recent study proved that more than two-thirds of consumers are looking to adopt simple measures to reduce their own carbon emissions.
Providing smart and simple alternatives for the community to help make a positive impact and reduce their carbon footprint, offline and online is a priority for us. As consumers become increasingly aware of their carbon footprint, they continue to face challenges in understanding the impact they have as individuals and the options open to them. We aim to help simplify the journey of discovery and offer smart and affordable solutions.
One area that lags behind is recognising the environmental impact that their internet and browsing habits have – with 58% of people indicating that they were not aware of the environmental impact. That’s why helping our consumers to understand that a personal choice of switching can make a bigger difference than they think.
The public have become increasingly aware of the energy and climate crisis since COP26. Countries in attendance came forward with ambitious 2030 emissions reductions targets that aligned with reaching net zero by the middle of the century.
Net zero means we should be producing less carbon than we take out of the atmosphere. These discussions and conversations may appear to be overwhelming and far-reaching for the general public, however offering simple, yet sustainable solutions, and seamless switches encourages people to make a change and reduce their carbon footprint.
Simply put, green broadband is fueled by green energy, but it’s also so much more than that - it’s actively trying to reduce greenhouse emissions through taking action. The World Wide Web is not just driven by websites, apps and data but by routers, switches, servers which make this whole ecosystem a reality. This system requires electricity - which mainly comes from non-renewable sources.
When we improve the current (and future) set-up of the internet to minimise greenhouse gas emission and to judiciously use available energy we start to transform the internet into a green internet.
Our internet usage will only increase and this is powered by data centres around the world that emit carbon. As more of us use the internet around the world, we’re using more energy to power data centres. This can lead to extreme energy consumption. We aim to offset this imbalance.
Fibre uses much less energy than copper by transmitting data using light. Full fibre networks are passive and don't need constant power to operate, unlike electric copper networks. The light technology used allows fibre to use under 1 watt to send data over 300 meters, compared to the 3.5 watts consumed by coaxial cables to carry data a mere 100 meters. Energy creates heat, so networks must be kept cool on the backend to prevent overheating.
As a co-op our commitment is to a fairer, better world which is why we’re working hard at how we can reduce the impact of broadband by creating a low carbon alternative. In the medium term this requires us to switch to full fibre broadband, something that’s not possible for everyone today as the new full fibre infrastructure gets rolled out in the UK.
At this present time, Your Co-op Broadband has made all of its products Climate Positive, including superfast and ultrafast fibre packages. The business has partnered with climate action organisation Ecologi, which supports environmental projects across the globe, to offset 50kg of CO2e every month for each customer.
In addition, when you sign up with Your Co-op you are also helping to contribute to the future of decarbonisation. Your Co-op Broadband will fund the planting of a new tree every month for each customer. And customers will be able to track the positive impact that their purchase is having through the Your Co-op Broadband website.